PV Marketing Campaign

PV Marketing Campaign

Summary

A strategy for overcoming the information deficit amongst the European Public about photovoltaics.

The aim of this project is to investigate how an effective and efficient information and advertising pool for the European PV industry could be realised and to elaborate nation-wide marketing strategies for two reference countries, namely Germany and Italy.

The analysis and stakeholder discussions (inside and outside the industry) led to the conclusion that there is a need to exchange best marketing and information dissemination practices amongst EU Member States in order to leverage different campaigns for exponential impact.

Our Role

Development of marketing strategies.

Launch of marketing and information campaigns.

Client

European Commission

Years

1999 – 2001

Country

Europe

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