The BEST proposal will provide evidence of widespread substitution of gasoline and diesel to bioethanol. In addition, the project will initiate a sustained and accelerated development of bioethanol-fuel across Europe through efficient ways of communication and training and by demonstrating the prerequisites for a breakthrough in the market for bioethanol-fueled vehicles.

The goal is to cut greenhouse gas emissions and dependence on oil. This will be done through a massive, but very strategic introduction of vehicles and distribution lines at 10 strategically chosen sites in a maximum integrated public-private partnership of cities/regions, car manufacturers, fuel producers, fueling stations and fleet owners, combined with exactly targeted information campaigns.